Tag Archives: Facebook

How I will continue to learn and move forwards

I have really found this IPP unit to be beneficial to myself in my search for employment. Not only am I more knowledgeable about where to look for employment, I feel I am able to promote myself successfully and in a more considered way.

From now on:

– I will continue with updating my social media platforms on a regular basis and ensure that everything is up to date and communicates information about myself that is relevant and that reflects myself in a professional light

– As well as keeping everything in terms of social media up-to-date, I need to ensure that I am using social media to my advantage and that if there is an opportunity to gain new skills such as courses, lectures or guest speakers, I need to be a part of this. I am already signed up to several websites that send out weekly and monthly updates, so, I need to be aware of the material they are sending out, as, quite often there are opportunities to attend events and seminars, and by attending these, I would not only be boosting my skills through learning, but I would also be benefiting myself in terms of networking and creating new and all important contacts in the industry. This is also about not closing doors to opportunities. I have always believed, and believe even more so now through experience, that if you say no to something, you will regret it and think ‘what if’, I will, with my new found skills, be more opportunistic and aim to go to anything and seek out whatever it is that will not only improve my career but that will also improve myself in both my professional and personal life

– I am going to continue with getting The Guardian and reading the media supplement as I have found this has been a valuable tool in using something that is not online all the time

– I will continue to read all of the online articles and magazines that I have been reading throughout this year

-I will maintain my blog so that I have a record of where I have looked/applied to/considered so that I can work on my reflective practice. Already when I am looking back at earlier blogs from the year, I can see how I have changed and how my knowledge has expanded and I can see how I have learned from mistakes. I think it is very important to be able to reflect on your own practice as well as on others, as, ultimately I am the one who is going to have to make the final decision in my career path, so I need to be secure in the knowledge that I have done everything in the way I have set out to in my plans

– I will use all of my research throughout this unit to so that my career plan is justified and makes sense and is appropriate to what I have explored, where I have been searching and is reflective of how much work I have put in. I feel that at this point, I am more perceptive of the skills I have and can use these and reflect upon them to ensure that wherever I am employed fits my skills and abilities

– I now need to ensure that my personal ‘brand‘ is clear and communicated in everything I do, whether this is my blog, my website, twitter, my business cards, portfolio or CV, it all needs to reflect my brand. That way, if it all fits into each other, I know that I have created a successful brand and one that can communicate with the audience. I would like my brand to be memorable, creative and to be able to show my interests and skills in communication and design

-I am now aware that there are a number of opportunities for me if my initial career plan of working for a magazine does not work out. I have found that opportunities lie in graduate trainee schemes, freelance work or working for another company that I had not thought about. All of these have been presented to me as I have been following my research plan for landing my dream job, and I now feel much more secure in the knowledge that if plan a does not work out initially, there are so many opportunities available to me that I do not need to feel that I have failed if my first option does not initial work out. Although, with that said, I will do everything in my power to make my career plan happen and I hope that my first option is the option that I will be able to work with

– In terms of finding employment in magazines, I need to start applying after the Easter break, as I will have my portfolio and CV ready. I think that applying in late April, into May will be the right time as I will be graduating at the end of June. I have a list of companies I will ring, another list that I will email, and I am aware of the ones that I need to apply to directly through their own online application processes. I will work my way through this process and ensure that I have applied to all of the relevant companies. I am sure that during the application process, as I aim to continue my research and reflection, that I will find other companies and jobs to add to the applications, and there is potential that, as the research is on-going, that I will find better opportunities than what I have found at present


IPP Interview practice (second session)

20 interview tips:

1) When you send your CV, you should customise it to the specific company

2) When you go to an interview be on time

3) Turn your phone off

4) Know the company and why you want to work there

5) Bring a CV with you (to hand out)

6) Take notes throughout the interview – shows that you care

7) Dress appropriately


9) Don’t make jokes… not the right environment

10) Don’t babble

11) Don’t bad-mouth the boss/college/uni you are at – you don’t want negatives to come out of the interview

12) Don’t flirt with the interviewer

13) Don’t play with face or hair


15) Have good eye-to-eye contact

16) Think about potential questions – ‘what do you see yourself doing in 5 years time?’

17) Have accomplishments, be proud of something you have done

18) Have passion

19) Ask questions

20) Send a thank you note

Other advice:

Put good work at frot and abck of portfolio

Have questions ready to ask

Take a pad and pen – organised

Talk about your work before you show it but don’t talk too much

Take mock-ups as well as drawings – thought processes, how I conceptualise things, where my ideas come from

On CV – do not talk about exam results or irrelevant information

Don’t talk about holiday or money in the first interview

Give a firm handshake

Tell them you really want the job (hardly anyone ever does this…!)

Ask for their business cards (implies you want to keep in contact)

Make sure branding is consistent – business card, CV and email signature

Questions to ask:

Why is this job available?

Can you eleaborate on my day-to-day duties?

Could you describe a typical day?

How long has this position been available?

What is my most pressing task in this role?

Can you elaborate on who I will be working with?

How is this company advancing over the competition?

How and who will be measuring my performance?

If I were to start this job what would be my firs task?

What are the skills and abilities needed for this job?

How does this position impact on the company?

Do you have any reservations about my suitability?

How do you describe the corporate culture here?

Planning my career

Reflecting on an earlier IPP session in which we detailed our career plan, how we would implement it and why that was our chosen route, I have been considering the steps I need to take to arrive at where I aim to be. The things I feel that I can now do have been highlighted through the recent IPP sessions:

I can now analyse and articulate the skills and experience I have through creating my portfolio, CV and online presence in a way that reflects me as a designer, showcases my work and details the relevant experience I have.

Through the IPP sessions I have reassessed how I will introduce myself in interviews. I feel more confident and also in some ways I feel reassured that I have been doing the right thing, but that maybe I need to be a little more confident in my approach.

I have been able to realise the importance of networking. I have always had an interest in social networking, but through these sessions, I have been able to realise how vital it is to make and maintain contacts and how valuable these contacts will be in my future career. I have already had experience of the value of contacts through gaining placements and recommending people for jobs while on placements, however now, with my heightened interest in social networking and taking a more professional approach to this area of promotional material, I can now see how much being well presented in terms of presence on the internet and being part of an online community can really start to benefit and show merits in terms of my career plan and how I will begin to place myself within the industry.

After considering my own career plan and actually writing it down rather than carrying the idea around in my head, I have and continue to identify resources for finding employment. This has been an interesting and insightful experience as, I was initially aware of some of the places I could look, but I am now aware of a much wider area that I can look to, to find employment.

Something that I have struggled with is motivation and keeping myself up-beat about finding a job. I have found it can be disheartening to learn that you are not skilled enough according to a company’s ‘Must have…’ or ‘Should be…’ qualification sections of a job advertisement. However, I am learning to not take this as a set back and to look for jobs that have a similar description but which fit my qualifications better at this stage. I also find that hearing that a company ‘does not have any jobs at present’ can be a little patronising after a while and that your hopes can get built up and be knocked back down in the click of an email. With that said, I have learned to take this all in my stride and to not let it get to me. I think that with every set-back, I am only setting myself up to reach my career plan, and anything that happens before that is there for me to learn from and build upon.

Ipp session 09/02/11

Today we have an IPP session on interview and techniques applicable to interviews.

A main date when these skills will be useful for us this term will be Industry Day on 24th March (this is the day before my submission deadline for the D&AD project- Live Brief)

It is best to be prepared for interviews to ensure that nerves do not get the better of you. Researching into the company is a ‘great way to find out more information’. We have been advised to look at LinkedIn, Facebook, Twitter and using the internet to research into the company and to use the available resources to our best advantage.

We are also being advised to keep an eye on press and media to evaluate how companies are operating.

CVs– these constantly need updating and revising. There is also the potential that we may have more than one CV depending upon which job we are applying for. We need to tailor the CV to the relevant job.

It is important that we practice our interview technique as we rely too much on what we know and take for granted that we will be able to say it all on the day.

On the day of the interview– plan your route. Anything can happen.

Appearance– we are communicating who we are through what we wear. Also being aware of the company- what is the dress code? Know the dress code of the company and, if in doubt, dress smartly.

How to talk to the interviewer– be professional, concise and don’t ramble! Focus and don’t bore them. ‘Tell me a bit about yourself’ does not mean tell me about your life (in detail), try to assess how much of ‘you’ needs to be talked about. Practicing this part is important so that you don’t bore them or say too much.

Competition– why are you the most suitable candidate? Why should you be chosen out of everyone they interview? Through research I should be able to find something within the company that I can latch on to and make my own. Show that I have company knowledge and that I know about where I am and who I am talking to. Be able to follow up with examples.

What have you learned from your experiences?– give your experience relevanceĀ  e.g. working in a team, communication, commitment. Good and bad experiences are a great way to talk about how you might deal with a situation at the company.

What are your ambitions?– do not come across as wanting the interviewers job or making it seem as though you are applying for a job more senior to the position you are applying for.

Why have you made a specific decision?– Talk about the route you have taken to get to where you are, what has changed and why?

What are your strengths/weaknesses?– Don’t say that you ‘don’t have any’, instead explain what they are, what you are doing/have done to improve this. Make your weakness a strength- how are you going to overcome a weakness?

Always provide a context to what you are saying: Context, Action, Result

What questions or situations do you find difficult? Consider the questions I may not want to ask but may inevitably be asked.

We have just watched a clip of the Pursuit of Happiness (I really love this film) of the part where Will Smith‘s character goes into a board room and approaches the managers and interviewers in a completely unconventional way, but in a way that he comes across as himself.

Etiquette– Don’t sit down first, be aware of cultural differences, eye contact, smile, confidence. “50% of your communication with the interviewer is non verbal

Take control of the interview- ask for questions to be clarified, be up front, drink water, take advantage of questions at the end of the interview point, expand on answers if you feel you have given a poor answer initially.

We are now moving on to an activity in which we will set up an interview technique session. Two people are the interviewers, one person is the interviewee and the other three are observers of the interview.

Social media

I need to make sure that I am using social media to the best of my advantage. I am going to be more pro-active this year in how I use the sites that I have signed up to by following this check list:


– start to remove old photographs that are not needed on there anymore

– i don’t really use facebook that much anymore and have already got secure privacy settings in place so i cannot be tracked by unwanted visitors. I also find that this is useful in a working environment as it means that I can keep my personal life quite separate from my private life. I am constantly reading in the news about teachers who have pupils who have been on their facebook or information that is leaked out onto social networking sites by ‘accident’. I would prefer to keep my facebook as professional as possible in terms of who can access it, rather than removing everything and providing open access.


– Create a link to my wordpress on here

Tweet more regularly

– Ensure I am following all the ‘right’ companies and that I am reading the relevant tweets that appear in my feed

– Sync twitter to my iphone so that I have a more constant and permenant link with it


-Edit my profile and make it relevant to this year

– Add any relevant information about myself

– Ensure my profile image is appropriate and professional

– Keep updates continuous and relevant, but not as often as twitter

– Seek out potential people who I should be connected with and have contacts with who I should be linked to

Look at jobs on the linkedin recommended page

– Start to look closely at the email updates sent out by LinkedIn

– Respond to connection requests quickly and efficiently and follow up if necessary


– I have used WordPress up until this point to keep a blog for not only IPP, but also for all the other units I am studying, as well as keeping a blog of all of my other interests. By adding categories to my blog I have been able to blog about different topics on the same site, without having to log in to different areas

– I would like to continue to use WordPress and ensure that I keep up with how much I am blogging and make sure that everything I put into my blog is relevant

– I need to continually make sure that the ‘about me’ section and links I provide on my ‘homepage’ are up-to-date so that any traffic that moves through my page will be informed of the relevant information

– I will add a link to my blog onto my Twitter profile page and to my LinkedIn website section so that I am creating a link between the platforms I choose to use for my promotional materials in terms of social media


– I have bought rubyophelia.com I now need to figure out how to create my website on this page

– This may involve getting someone who knows how to do all of this involved through university as I am not experienced enough in this field to pursue creating my website

– However, I can do the layout design, so I would like to work on this once my portfolio is up to date as I would like the two to have a similar and connected feeling as I feel this is important in the process of creating a personal ‘brand’ and developing and ensuring that people ‘know’ the brand and feel comfortable and aware of it.

It really is the little things

I have spent so long on this branding project that I have not noticed all the ‘little’ things that need to be branded. Not so much that I haven’t noticed and more to the point of I hadn’t thought how they could actually end up being the things that I end up really taking time over and considering so carefully.

But, now that I have finished one of the smaller areas that I will be branding, I can quite happily say that it is one of my favourite ‘things’ of the overall brand that I have created.

Simple. The typography works (I hope). And it really communicates the brand well.

As soon as I have submitted my work, I will post up pictures and stop being so ambiguous with what I am talking about!!

Also, while being in need of a little inspiration today, I found a really great packaging design blog that I posted recently on my twitter.

Here is the blog: http://www.dionlabel.com/blog-archive/tag/Graphic+Design+%26+Marketing.html

First chapter edit

Cover of "SuperFreakonomics: Global Cooli...

Cover via Amazon

So, so, so close to finishing my 1st chapter edit, and I am actually really happy with it! I’ve completely edited it, wiped out all the useless ramblings that were in there before… I think I just clicked on to all the stuff I had read in Superfreakonomics and didn’t even think to look elsewhere… but now, i’m really getting to grips with the economics of design and am finding myself even further interested in the subject. I feel like i’m making progress and learning from what I am studying which is really the aim of writing this dissertation!

Just for reference, the top image is the US cover and the bottom image is the UK version… you choose… Either way, I would recommend it, its really interesting and the way everything is explained is in terms that are understandable, but also informative!