Entering the market…

I need to look at my competition if I am going to enter the market of cards.

Firstly, I need to look at the major sellers of cards. These will be supermarkets, department stores and high street stores.

While I know I am not in direct competition, it is still very much worth making sure I am aware of their pricing strategies and ways they draw the customer in. At the moment most stores are selling the cards at full price. I will revisit the site nearer to Christmas to see how they market nearer the date and see how I can reflect this in my work (if i need to).

Supermarkets:

http://groceries.asda.com/asda-estore/search/searchcontainer.jsp?trailSize=1&searchString=christmas+card&domainName=Products&headerVersion=v1&_requestid=38974

http://www.sainsburys.co.uk/sol/shop/home_and_garden/gifts/cardswrap/cards/list.html?SRC=HP&POD=HP5&type=offer&ID=021210&sort=default&hnav=4294944818

http://www.waitrose.presscentre.com/imagelibrary/default.aspx?SubjectID=3357

Large stores:

http://www.marksandspencer.com/Multipack-Cards-Cards-Wrap-Christmas-Shop/b/512558031 (50% off)

http://www.debenhams.com/christmas/christmas-decorations-cards-wrap/christmas-cards (50% off)

http://www.next.co.uk/shopping/homeware/christmas-cards-wrap/1/ (3 for 2)

Online:

http://www.hallmark.co.uk/ (3 for 2)

http://www.moonpig.com/uk/Home/MoonpigUK.aspx (no deal)

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