I need to look at my competition if I am going to enter the market of cards.
Firstly, I need to look at the major sellers of cards. These will be supermarkets, department stores and high street stores.
While I know I am not in direct competition, it is still very much worth making sure I am aware of their pricing strategies and ways they draw the customer in. At the moment most stores are selling the cards at full price. I will revisit the site nearer to Christmas to see how they market nearer the date and see how I can reflect this in my work (if i need to).
http://www.hallmark.co.uk/ (3 for 2)