After today’s crit. I feel like I am on the right track with my research. I have explored who I want the restaurant to be targeted at, researched rand typography, colours etc. And now I feel like I can move forwards with making selections and judgements on names and values.
I have nearly completed one sketchbook which I would like to keep predominantly as the research sketchbook and then have the other one as the typographical exploration sketchbook in which I develop the brand and the typographical elements.